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What is a microbrand watch?

Sekvens Journal

A microbrand watch is a timepiece that is designed and produced by an independent watch company.

These small companies typically produce a limited number of around 200 to 2000 wristwatches per year, often with a focus on unique designs, high-quality materials, and craftsmanship.

Unlike the large mainstream brands that are found in traditional watch shops and jewellers, microbrand watches are made by passionate watch enthusiasts who strive to offer a unique and personalized experience to their customers. Microbrands often produce watches in small batches, allowing for more attention to detail and a greater level of quality control.

Squale T-183 Carbon watch in blue and black

One of the advantages of buying a microbrand watch is that they offer excellent value for money. As these small companies do not have the same marketing and distribution costs as larger brands, they can offer their watches at more affordable prices.

Microbrand watches also offer unique designs that are often not found in mainstream brands. These independent watchmakers can take creative risks and explore different materials and designs that larger brands may not be willing to try. This leads to watches that are distinctive and personal, providing a unique and memorable ownership experience.

echo/neutra Averau 'Big Moon'

Additionally, microbrands often have an active and engaged community of watch enthusiasts who appreciate their unique designs and the attention to detail that goes into each timepiece. This community often provides feedback to the watchmakers, leading to a collaborative and iterative design process that allows for continued improvement and innovation.

In conclusion, microbrand watches offer a unique and personalized alternative to mass-produced watches from larger brands. With a focus on high-quality materials, unique designs, and craftsmanship, microbrands offer excellent value for money and an engaging ownership experience. As the popularity of these independent watchmakers continues to grow, we can expect to see even more exciting and innovative timepieces in the future.

If you’re interested in buying a microbrand watch, you might be wondering where to start looking? One of the reasons why Sekvens.com was founded was to make more people discover the feeling of owning an original watch. Our ambition is to filter the market and select the gems – Sekvens was founded by a true enthusiast who has been collecting watches for over 20 years.

We carry original watches and curate models that are original, durable and have ‘wow-factor’.

In addition to our handpicked collection, we also offer personal customer service and support. Get in touch with us, we’ll answer all questions, big or small.

If you want to stand out from the crowd, we have the watch for you. Welcome!

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