Artem sailcloth straps are hands down some of the best sailcloth watch straps on the market. Designed by two watch enthusiasts in Adelaide, Australia, who could not find an aftermarket strap that held the standard they were looking for. They simply decided to develop their own line of sailcloth straps where details and quality was the guidning star. Artem straps was born and the brand has been very well received by fellow watch nerds around the world.